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  • LaKendra Coffman

How Digital Marketing Is Transforming Real Estate Industry In 2021



The real estate industry has experienced a significant shift in the last decade. Clients are using the online marketplace to search for houses for rent, sale, buying, and more. The online marketplace for real estate shows a crystal clear vision of what users want out of their future homes.


Real estate professionals are still key in the home buying process, but buyers prefer to do major leg work online before investing in hiring an expert. 92% of buyers use the internet while beginning their house hunting quest. No doubt that clients make a final decision after seeing the property in person, but it's necessary to have a robust online presence with huge competition.


The social media marketing agencies in Houston are well-acknowledged to assist real estate professionals from generating leads to its conversions and later down the line closing the deal.


According to the (NAR) National Association of Realtors, 99% of millennials start their home search online. Digital marketing services assist Houston real estate agencies and worldwide to explore a gold mine of qualified leads. Realtors can easily highlight their authority, display results, and build strong relationships with their clients.


Here’s how digital marketing is transforming the real estate industry-


1.Emails Are Still Alive:


Most users think that email marketing is dead, but it isn’t. Emails are known to generate the maximum ROI by offering peer-to-peer conversation. It is one of the most converting strategies in real estate. Email marketing allows you to connect, engage, and push new leads while keeping a grasp over your existing ones. 86% of the consumers prefer to receive emails and often subscribe to the mailing list of newsletters weekly.


2.An optimized website helps generate qualified leads:

As the users are going digital and mobile, an optimized website plays an essential role in acquiring leads. 40% of the real estate website visitors are from mobile sources; thus, optimizing the website for all screen sizes is a must. Some features that you must include-

  • Fit to diverse screen sizes

  • Apt loading speed

  • Live chat feature

Implementing SEO helps rank your website and increase your site’s visibility. Incorporate a contact us page for your users to contact you quickly.


3.Running Social Media Ad Campaigns:

Over 55% of the world's population is active on social media, which gives real estate professionals great opportunities to generate enormous leads. You can run Ads on every social media platform keeping the target audience in mind. You can create campaigns depending on the objectives like lead generation, brand awareness, conversions, and more.


Pay Per Click (PPC) is a tried & tested advertising strategy preferred by social media agencies in Texas that directly target potential leads. PPC ads only charge when someone clicks on your ads and targets those who have searched for terms related to the services offered by you.


4.Content Marketing:

Content marketing is the spine of a responsive real estate website and includes creating & promoting content on website/social media. Website content helps build credibility, reputation and engage with your audience. Real estate professionals can write articles, guides, and post reviews to help your users make purchase decisions.


The content that works for realtors on Facebook:

  • Company Milestones

  • Blog Content Promotions

  • Home Renovation Tips

  • Live Q&A sessions

  • Listing Updates

On LinkedIn:

  • Real Estate News

  • The Q&A sessions

  • Data-backed Updates

  • Industry-specific content such as case studies, reports, & more

On Instagram:

  • Blog Posts

  • Tips & Advice

  • Client’s stories

  • Share Daily Property Updates

You can also create property videos to give a more clear view to the viewers.


4.Augmented Reality Personalized Home Tours:

Digital marketing agencies are adding augmented reality to their marketing strategies to provide virtual home tours of the properties. It helps clients understand the surrounding area better and comprehend how they will feel if they move into the property.


Research says that 83.1 million Americans used AR at least once monthly in 2020; the uses of such technology are multiple. Virtual tours are faster and give an alternative to attending various open house events. Businesses are creating AR catalogs for a seamless experience for their clients.


5.Chatbots- 24*7 Customers Support:

Real estate experts are integrating Chatbots into their websites for 24*7 customer support. You can incorporate different media to engage with your customers and are taking the spotlight now. Chatbots in the real estate industry help clients get their answers quickly and accurately. They also gather data about their customers and boost effective interaction with them.


Conclusion:


Digital Marketing for real estate is transforming the real estate industry by turning the purchase experience of their clients. Businesses must consider a few things to keep a check i.e. target audience, content creation, and promotion. Focus on creating content that aims to solve the real-time issues of the sellers/buyers.


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