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  • Writer's pictureLaKendra Coffman

Everything You Need To Know About Metaverse

The metaverse concept was developed in Neal Stephenson's science-fiction novel Snow Crash. While the idea of a metaverse was initially considered science fiction, it now appears that it may become a reality in the future.

Users, businesses, and digital platforms can interact in the Metaverse, a virtual environment. It encompasses everything from virtual social and gaming media (like Roblox) to non-fungible tokens (NFTs). It is a 3D, virtual realm that connects users from all walks of life. It would link many platforms, similar to joining several websites using a single browser. If you want your business to divulge in NFT Marketing, then hire a social media marketing agency in Houston and become part of this upcoming technology.

Through Metaverse, different aspects of our lives will come together into the online realm. It will incorporate economies, digital identities, and other applications, along with social media and video games.

How is Metaverse different from the internet?

The internet is a network of computers and other electronic devices that connects billions of people worldwide. Users can chat with one another and engage with websites, and purchase and sell products and services once they are online.

The Metaverse complements the internet rather than competing with it. Users in the Metaverse employ virtual reality (VR), augmented reality (AR), artificial intelligence (AI), social media, and digital currency to navigate a virtual world that mimics aspects of the physical world.

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Here are some of the companies with their version of the Metaverse:


Facebook CEO Mark Zuckerberg described his company's metaverse investment as a "fundamental change" in an open letter. He mentioned that it was part of a new vision for the social media giant to "bring the metaverse to life."

He also stated that Facebook is a metaverse-first corporation rather than a Facebook-first one. It means that users won't require a Facebook account to access other metaverse services in the future. Facebook sold millions of its Oculus VR headgear units for navigating the Metaverse, among other non-Facebook items.

Following the release of the Meta news in late 2021, Facebook introduced Horizon Worlds, a virtual reality realm that users can explore as an avatar and tools for developers to construct new virtual worlds.

Epic Games

Epic Games' vision of the Metaverse varies from Facebook's. It aims to create a social environment where users may connect and brands without being bombarded with advertisements in their news feeds.

In a statement, Kenichiro Yoshida, chairperson, president, and CEO of Sony Group Corp., said, "I strongly feel that this corresponds with our objective to fill the world with emotion via the force of creativity and technology."


Microsoft Teams, the software giant's online meeting competitor to Zoom, also incorporates Metaverse. According to Microsoft Mesh for Microsoft Teams will be available in 2022. The new technology allows Teams members in different physical places to participate in collaborative and shared holographic experiences during virtual meetings.

Mesh, according to Microsoft, will allow users to create a virtual presence on any device by employing a personalized avatar of themselves. Mesh for Microsoft, a developer platform that contains a suite of AI-powered tools for avatars, session management, spatial rendering, synchronization across many users, and "holoportation," was previously announced. Holoportation is a real-time 3D reconstruction and transmission technique that allows users to reconstruct and send high-quality 3D representations of individuals.

NFT’s and Metaverse

Non-fungible Tokens figure to play a significant part in the Metaverse's utility and popularity. NFTs are secure digital asset that uses the same blockchain technology as cryptocurrency. An NFT can represent music, a piece of art, or digital real estate instead of currency.

Properties in Metaverse claims to be the first virtual real estate company globally in numerous metaverse virtual worlds, such as Decentraland, Somnium, Sandbox, and Upland. It functions as an agent to acquire or lease property or land. Conference and commercial rooms, art galleries, family homes, and "hangout locations" are among the options. To understand NFT’s better, get social media agency in Houston and strategize your business accordingly.

While Metaverse has allowed new enterprises like Metaverse Properties to sell digital items, existing brick and mortar businesses are also involved. For example, Nike bought RTFKT, a company that uses NFTs, blockchain authentication, and augmented reality to create one-of-a-kind virtual footwear and digital artifacts. RTFKT describes itself as "born on the metaverse, which has shaped its feel to this day" on its website.

While the concept of connecting with others in a virtual online world has been around for a long time, an entire metaverse with lifelike interactions is still years away. According to Microsoft co-founder Bill Gates in his annual year review blog post, most individuals don't have the VR goggles and motion capture gloves to effectively capture their emotion, body language, and voice quality.

To become part of the Metaverse, hire a social media marketing agency in Houston and let the expert tell you how this new technology is the future of your business online.

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