Social media marketing has been a part of our lives for over a decade now, and businesses of all sizes are leveraging the vast consumer base on digital platforms. Every marketer looks forward to connecting with their key audience personally, and social media paves the way to build a streamlined connection with the target audience.
Social media is a staple technique to grow and enhance your business ROI by reaching new and critical audiences in the current digital marketing ecosystem. 92% of the companies consider social media as their prime concern for marketing their products and services.
With an estimated 2.65 billion users worldwide, social media user growth is constantly growing & flowing. Social networking sites are expected to reach 3.96 billion in 2022 as mobile device usage is gaining traction daily.
However, with such fierce competition, brands experience difficulty standing out in the news feeds, pump their follower base, and maintain a consistent engagement. If you also feel the same, it's time to get creative with your social media marketing strategies.
Designing and launching unique social media campaigns such as contests, quizzes can liven up things. For running a successful social media campaign, you need to know some pro tips that will back you up & eliminate all the hazards for unsuccessful campaigns.
Here are the best 5 tips to run a successful social media marketing campaign:
1.Have a strict social media strategy
No one throws a party without planning it priorly. Consider your campaigns as a party and organize them accordingly. You can break it down to the granular level and plan it effectively for all platforms you are considering.
Social media marketing companies in Houston make sure to follow a definite guide to ensure that your campaign has a clear direction like below-
It includes the situation audit of where are we right now! The situation audit consists of a thorough analysis of the current social media campaigns, both running actively now and priorly. You can track the metrics down to the bit, and a conclusion can be drawn out of the analysis.
Objectives of the campaign:
Before launching any campaign, you must be precise with its objectives. The objectives can be increasing followers, improve engagement, customer service, post frequency and more. You can define your goals for future campaigns.
It would help if you built a strong strategy depicting all the possible scenarios of getting there. Make sure to consider your current insights of audience & content formats. Understand what works best for your audience and include it in your strategy.
It involves all the latest and unique methods that you are going to use in your campaigns. Make a list and analyze how many of them are feasible.
It also includes the social networks that you are considering, along with the post frequency, content themes, and what kind of formats you will use.
How the whole execution will be done is the question of utmost importance. Detail down the execution & maintain a record of who will execute which tasks, process execution, and more.
Take control and understand how you are going to reach there. Include KPIs, Analytics, surveys, and analyze your results. Assign milestones to yourself & the timeline to achieve them.
2.Research your audience
You cannot present your products/services in front of people who has no relevance to them. You cannot publish the content if you don't know who you're posting among the wide userbase. It is necessary to understand your target audience, and there are many ways to do so. You can conduct market research, get some social insights, social media monitoring, and more.
You can also run polls to know what your audience is most interested in and analyze the type of content they like to watch. Social media monitoring includes keeping track of moments silently about your brand. Understanding your brand's value & your competitor's value will help you create successful campaigns.
3.Keep Your Brand Image Consistent
There's one thing that you cannot miss out is- keeping your brand image consistent. Your brand must always reflect in the right way across diverse social media channels. It's crucial that your campaign links with the themes of your brand. Keep the tonality of your brand campaigns sweet, so it doesn't offend your audience.
In addition to the visual content, your textual content must also add and reflect values to your brand. When you engage your audience, like tagging, replying, and reposting, the content's tonality matters the most for a successful campaign. So, be firm and revert like a great band who is available for their customers every time.
4.Post valuable content that resonates with brand objectives
While running a social media campaign, people forget that you are not creating content just for the sake of curating content. If you are doing it, you are taking your brand graph low. While creating campaigns, figure out how it will help the business or the viewer. Make sure that you publish valuable content that resonates with your brand objectives.
Some of the objectives can be:
Increase in engagement
Enhance customer services
Increase website traffic
Store visits and more
5.Track and analyze your results
Most marketers mistake tracking the results after the campaign ends; it's a must not do step! You can always follow and analyze your results while running a campaign. Assess the progress bar comparing the original goals & measure both the quantitative & qualitative results. While analyzing, you will uncover some new information that could be beneficial for your current & future campaigns.
Social media campaigns, if actively planned & executed, may bring guaranteed results. The experts of social media agencies in Houston follow the above tips to create unique & engaging social campaigns for their clients worldwide. Keeping the content authentic helps them generate better results, and campaigns become bound to succeed. Let us know what's works best for you while running a social media campaign.