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  • LaKendra Coffman

4 Social Media Challenges Brands Are Facing In 2022




These are just a few of the numerous new social media apps that have gained traction in the last year, in addition to the "oldies but goodies" like Instagram, Facebook, and Twitter.


The growing number of popular social media sites makes a social media marketer's job more difficult in choosing the right platform for the business to grow exponentially. To tailor a well effective plan when it comes to getting your social media game strong, hiring experts serves best, in the long run, to get Houston's best social media marketing agency and get the work done.


Here are a few challenges that brands are facing in 2022:


1. Creating Engaging Content:

Creating high-quality content will be a task in 2022, according to 25% of marketers.

Here is what you can do:

Repurpose your Youtube video by cutting small excerpts for Instagram Stories, Snapchat, or TikTok. You can also use some of the information you gathered for the video to create a social media post.

Integrate social media at every step of the consumer journey to see a return of your effort on social media. For example, you might use channels to support existing clients while others reach new audiences.


2.New Ideas For Content:

New Ideas for content can be hard to come by. Getting a new idea is not as easy as it looks. Around 20% of marketers said inventing new content will be hard in 2022.

So here are some of the content ideas that you can use for 2022 while making a content calendar:

  • Promote blog through Instagram stories.

  • Instagram Poll

  • Use Twitter to share user-generated content

  • Use Facebook to share content from your website.

  • LinkedIn is a great place to share stats about your sector.

  • Also, you can use LinkedIn to share your company's achievements.

  • Make Instagram and Facebook graphics.

  • Then, on Snapchat or Instagram, show the faces behind the company.

You may also employ user-generated material to liven up your pages to address this problem. Alternatively, spend some time researching what kinds of material are popular on each site. Finally, if you're looking for a social media agency in Houston, contact Five Star Social Media Agency to get the best strategy tailored for your business.


3. Choosing The Right Social Media Platforms To Market Your Business:

Social media platforms have grown rapidly and has become hard to decide which one works better for your business. According to 25% of marketers, it's hard to determine which platform to devote time and resources to. As not always, the most popular social platforms aren't always the best fit for your brand or business goals, so deciding which social media platform to include in your marketing strategy can be challenging.


What else helps is doing research and understanding the buyer persona. It could further help in determining which social media platform works best.


Finally, keep your social media objectives in mind when selecting a platform. For example, if you want to increase sales, choose tailored Facebook ads. On the other hand, you may try out some newer sites like TikTok or Clubhouse if you're going to raise brand exposure.


4. Keep Track Of ROI

Keeping track of the sales and assessing ROI is as vital as crating new content.


However, it might be challenging to define and analyze the performance of your social media campaign when your objectives are more vague, such as "raise brand recognition."


As they reach 2022, 22% of those polled think assessing ROI is their primary problem.


Fortunately, calculating ROI across social media is possible, but it is not simple. However, hire a social media marketing agency in Houston to help you in measuring ROI and get help in optimizing your business on the various social media platforms.


Now that you know what obstacles you might face spending some time brainstorming creative ideas to help you take your social media strategy to the next level in 2022 and beyond.


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