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  • LaKendra Coffman

10 CONTENT MARKETING TIPS FROM EXPERTS


We are sure that you’ve heard that “Content Is King”. But why do people keep on saying that?

Well, because content marketing is all about creating and distributing content of value to get attention, retain, and ultimately convert your audience. From bringing in leads, improving ranking through SEO- high-quality content is paramount for your business success.

Organizations globally are making sound investments in content marketing. Most social media marketing agencies in Houston leverage the power of content marketing and impact by receiving high dividends at the end of the year.

Content marketing has become the most significant digital marketing tactic. Over 90% of the B2B marketers include content marketing in their campaigns. It aids them in reaching their potential customers and staying updated on their target audience and their behavior.

However, for consistent growth, marketers must stay tuned to the ever-changing landscape. The content that did wonders in the past year will not deliver results the same for the coming years.

Marketers must anticipate trends and keep track of audience behavior based on the technology trends & updates. Your audience behavior tells you a lot more than competitor analysis; adjust your strategy and get ahead of the ripples.

Why Content Marketing Landscape Changes So Frequently?


Most people call it changes; we call it evolving. Content marketing continues to keep pace with diverse technologies, trends, and diverse consumer needs. Every person follows a different mindset, and it is not necessarily what works best for someone else that will have the same effects on your audience. To make the most of their reach, marketers must adhere to the changing trends.

For instance, the usage of portable mobile devices, voice assistants, and social media is seeing a drastic change in the last decade. Demographic trends play a crucial role in curating the right content for your target audience on diverse platforms. For instance, Facebook attracts an older demographic where Instagram is all about millennials and Gen Z demographics.

Here are the top 10 content marketing ideas from the social media experts:


1.Your users are now mobile

There was a time when people stuck to their desktop screens for getting the correct information for services/products over the web. But now is a different time; people have an active lifestyle and are well-versed with mobile phones. You must ensure to refocus content to appease the mobile users as they want fast results. Streaming content has become an active part of their lifestyle, and marketers must curate mobile-friendly content.

2.Making your writers understand search results


It might be not very difficult as writers research the web before initiating content curation. When it comes to organic search results, if you search H&M, you will encounter diverse search results, including news, local, shopping, images, and more. You can use the pieces of content depending on your content’s structure. If you are a content writer, you must identify your SERP competitors and understand the pages you have to skip.

3.Experiment with new topics and formats

There are over a billion blogs available on the web, making the blogosphere a very competitive arena for content marketers. Do not display the same content as your audience will get tired and ignorant of reading the same information repetitively. Always experiment with new topics that people are interested in & you’ll gain more traffic. Diversify the different formats in your content to make it more user friendly.

4.Monetize your site without spamming

No audience wants spam. People refused the spammed content and found it unuseful. Get your business website to monetize without spamming with the available tons of native & unobtrusive ways. Making money on the web is simple as you only have to discover the focus points of your audience. A few methods to monetize are

  • Own a financial life of your images

  • Leverage other people’s content

  • Find the set of tools & techniques that work best for your brand

5.Don’t Just Update Dates On Your Content

Updating the publishing date or adding the [Update] isn’t a good option unless you do it. It might work, but it doesn’t give you fruitful results compared to updating the content entirely. You must take advantage of it as it’s listed in Google patents and works 100% efficiently. Updating your content makes the crawler believe that you are paying attention to this page and set up a regular cadence.

6.Create Long-Form Content

Marketing professionals experience a constant struggle to catch the reader’s interest. Users do not want to waste ample time on your page if nothing is interesting. The window to catch your reader’s attention is just a couple of seconds, and you would not want to display boring, useless content. You can opt to create long-form content as it helps you cover complicated topics in detail, builds credibility & trust with your audience, and improves SEO.

7.Create Video Content For Efficient Communications

Most marketers believe that video is the future but not as - we think that video is the present. Video is known as the most effective way to build awareness about your product/services. Adding videos increases the search traffic up to 50x in comparison to text. Content marketers only focus must be creating compelling video content and embed them in diverse sections of the site, such as blogs.

8.UGC builds credibility

User-generated content (UGC) works best for your growing business. It pumps your branding strategies as users experience something other than just mouth-to-word marketing. It builds the credibility of your brand as you showcase your products/services authentically and helps align the content with the audience.

9.Personalization is the key to successful communication

Delivering the content to the right audience at the right time makes up successful communication. Interact with your audience and understand their behavior. You can publish quizzes, surveys, polls, and more to increase engagement with your audience. Social media marketing agencies in Houston believe that strengthening audience relationships builds credibility and trust.

10.Invest in content marketing tools

75% of the B2B content marketers believe that marketing tools help them target audiences and get better insights into the content’s performance. Invest in content marketing tools to create personalized content for the audience and backbone your marketing strategies.

Conclusion

Content marketing is consistently evolving, and you need to stay updated with the latest trends in the landscape. Whether you are working in Business to consumer or B2B environment, content marketing helps place you higher. Here are the 10 best content marketing tips from experts. Do let us know in the comment section which one do you find most resulting?


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