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  • Writer's pictureLaKendra Coffman

Social Media Marketing Guide: Everything You Need To know

“Social Media is the ultimate equalizer. It gives voice and platform to anyone willing to engage.”

Social Media needs no detailed introduction as we are residing in the era of digitalization where social media is a tool to connect and communicate with everyone. Currently, over 4.33 billion active social media users globally sum up to more than 55% of the world. There is a consistent increase of 13.7 percentile growth in the users annually, which sums up to 16 ½ new users joining the satisfying life of social media per second.

Before diving into the world of social media marketing services, let’s understand what the term means in the business milieu.

Social Media Marketing companies utilize social media platforms to connect with potential audiences to share information, increase sales, and build their brand. It involves creating compelling content that promotes your business, products, and services to boost conversions and increase brand awareness.

Understanding your audience and running social media advertising campaigns falls under the significant actions to perform while building your brand’s identity. The well-acknowledged social media platforms (at the moment) are Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest, and Snapchat.

Most organizations, especially the social media marketing services in Houston, focus on running highly-targeted social media advertisements as it delivers results faster. In contrast, others rely on the available social media management tools to help achieve successful results more quickly.

Now, as you have an idea about SMM services and fundamentals, let’s discuss why social media marketing is beneficial for your business.

  • It helps offer quick service to customers remotely.

  • Creates loyal brand advocates and builds brand recognition.

  • Promotes content to reach new people while minimizing costs.

  • Creates extra avenues to showcase your products/services.

  • Increasing website traffic and improving interaction with key audiences.

The whole social media marketing started from publishing, but now it has matured far beyond. Businesses maneuver the social media channels in myriad ways by maintaining the five core pillars of social media marketing.


Nothing can be achieved without a well-designed strategy, especially when building your brand on social media. Here are some specific key points that you must consider while creating your social media strategy

  • What are your goals?

  • How can social media presence help achieve your business goals?

  • Which platform is your prime target?

  • What type of content will suit your target audience?

2.Planning And Publishing

Just after the suitable strategy creation, next comes the content creation and its publishing. You will want to plan it ahead of time and publish it at the right timing and frequency to ensure maximum reach and engagement. By being present on different platforms allows your brand to come across potential customers.

3.Listening And Engagement

With the growth of your business, the conversation grows for your brand- it could be both negative and positive. It is necessary to monitor and revert to your conversations as they might have comments, tags, or DMs. You can do that manually; however, various listening and engagement tools help aggregate your DMs and mentions.


Tracking the results over time will help you enhance your content and analyze what content delivers better results. Analytics give you insights about how many new users you are reaching, positive mentions, brand’s hashtag used. Every social media platform offers essential insights and in-depth analytics information that you can use to compare the results.


Your social media can grow both organically and by advertising. Social media advertising helps you reach a wider audience. All you need is funds and analytical calculations to set the demographics to create a target audience. You can display your ads only to people who exactly you want to reach- it all depends on the interests & behavior you set.

What Key Metrics Should You Measure?

As already said, it is crucial to identify the key metrics you would like to analyze. It lets you know the real-time performance of your efforts.

Some key metrics that you should measure:


Engagement involves the number of unique people who have performed some actions on your post, such as liked, clicked, commented, or shared your brand’s page or posts.


Impressions can be explained as the number of times your content is displayed and whether it is clicked or not.


Reach in layman terms is the number of unique people who have seen your posts. Most of the time, the reach is higher than the engagement.

How To Interact With Your Audience Effectively?

Many social Media Marketing Agencies have zero ideas when it comes to engaging your audience. However, to engage your audience, it is necessary to determine the response you are getting from your audience.

To engage your audience, you should create enough opportunities to lit up conversations among users. If you are sharing relevant and informative content, your audience is likely to interact with you.

A few social media marketing agencies in Houston engage with their audience effectively and generate excellent results. Let’s see the type of content they deliver for excellent customer engagement-

  • Questions content

  • Facts and statistics

  • Polls

  • Services

  • Video Content

  • User-generated content

  • Republished Content

  • Tips and Advice

  • Informative Content

  • Latest Social Media Trends


Social media services lie among the critical aspects of digital marketing. Users are more active than ever before, and businesses can use it to reach out to their customers without any hassle. Social media marketing is a game-changer where companies invest less than traditional marketing methods and yield incredible results. Social media marketing does not depend on the size of the business as building your brands starts from scratch, and even a small organization can rule out the social media buzz. One key point that every brand must focus on is consistency, creativity, and true to your audience to grow faster and more robust.

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